Empowering and forward thinking, UK retailer Missguided was made for the dreamers, believers, night lovers and risk-takers that characterize the boldness and edginess of London's Shoreditch and Camdentown punk scenes. They also cater to the digitally fluent and the many globetrotter friends they have overseas.

Lookbook was in the ideal position to share their bold mantra of every day being a "fashion show and the world a runway," with the international fashion community. We casted a range of 6 glam girl types that would best personify the brand, allowing them to style Missguided's new summer collection in their own creative ways — from the Marilyn Monro-esque Rachel and cat woman Tiffany to punker gal Samii and LA’s favorite street style girl, Eugénie.