COACH

Coach has earned international repute for its superior leather craftsmanship and original American attitude and design. They wanted to establish their signature style, distinctive identity and big city roots, while also appealing to the collective nostalgia that young adults and millennials share for the charmingly witty Peanuts characters of their youth.

For our editorial campaign, we illustrated the collaboration's playfulness and lightness of spirit, as well as the impact both of the brands had on American heritage and pop culture. The feature included an animated version of their Lookbook, as well as ideas for how to use Coach's first official app to play games, create custom photos and explore new collections. 

“Peanuts and Snoopy were a rite of passage for a generation. I was intrigued by the idea of taking that image and playfulness, but subverting it. A rebellious spirit is contrasted with reassuringly natural Coach leather to create something unexpected.” – Stuart Vevers, Creative Director of Coach