There are few brands as beautifully uncompromising as Tiffany & Co., so we were honored when they reached out to us for the new Tiffany T campaign by design director Francesca Amfitheatrof.
Expectations were high. There's a magic about the Tiffany voice that sparks an emotional connection and taps into all the sentiments and facets of love — a wonderful storyteller with a narrative that captures the imagination. Any copy written about the brand had to be inspiring, and a delight to read, possessing clarity and sophistication without pretentiousness, graciousness without exclusion, and intelligence without sounding contrived.
We needed to find the kind of global citizens that would personify this image well, easily able to glide from downtown to uptown, and from one metropolis to another. Kiara Schwartz of Tobruck Avenue and Lisa Dengler of Just Another Fashion Blog both had just the right amount of elevated aesthetic, global reach, cachet and zest for life to meet the standards required for representing a collection like Tiffany T.
We casted them in multiple campaigns before and after New York Fashion Week, reinforcing the collection’s exemplification of the city's edge, optimism and relentless energy — an everlasting spark for creativity, and a place of courage, discovery and reinvention.
"I wanted to create a symbol for modern life and its relentless energy that flows through New York and drives art and culture around the world. This is just the beginning of what I hope to accomplish." — Francesca Amfitheatrof, Design Director of Tiffany & Co.
New York's menswear-inspired, minimalist silhouettes served as the ideal canvas for styling Tiffany T.
"One of the things I love most about New York Fashion Week is how many of the people that inspire me daily are all in one place. Each person's style is a reflection of who they are, an expression of their souls. It's wonderful how this collection is versatile enough to adapt with each unique spirit."
Not unlike the bold character of New York itself, Tiffany T’s American-fueled ethos of design both harnesses and releases the forces of liberty, freedom and creative ingenuity into the world.
“In the days leading up to New York Fashion Week, I try to be as easygoing as I can in what I’m wearing. Tiffany T allows me to be just that while still standing out. Being graphic, bold and closely tied to the architecture of New York City, the collection truly resonates with me. It’s always a great talking point when meeting with other like-minded individuals.”
The Tiffany T Square Bracelet makes a bold statement about Lisa's confidence, intelligence and drive.
“Fashion Week is upon us in new York City, preparing to see into the future through the visions of my favorite designers of what street style could look like in 2015 is incredibly exhilarating. This season’s new collection from Tiffany & Co. is an ideal representation of the New York spark I have come to thrive off of. It’s effortlessly cool and elevates every look to the perfect amount of edge I am looking for this season.”
Tiffany T exudes lightness, clarity and freedom, epitomizing the pinnacle of American design.