WARNER BROS.

With a hit like “Cool Kids” and a band that’s reached alternative pop music fame under her belt, lead singer Sydney Sierota of Echosmith was now interested in pursuing her more sartorial interests.

When her label Warner Bros. approached us about redefining Sydney and fellow singer Madi Diaz as major style influencers in the world of music and fashion, we decided to give them the opportunity to connect with new and current fans by sharing their best "concert style" with one another. Every participant was given the opportunity to win and receive complimentary fashion merchandise, in-person meetings with the artists, and a pair of tickets to one of Echosmith's sold-out shows.

The campaign built upon Sydney's preceding "Steal Her Style" feature, and further cemented her as an influential fashion name amongst those inspired by the subcultures of music.