Dawn to Dusk Style

by Gloria Tran, brought to you by G-Shock • July 6, 2015

Time is what life is made of and yet we rarely feel there is enough of it. As the clock ticks away, it reminds us to embrace the best of what it has to offer. This is the essence of theG-Shock S Series for Women – designed for enterprising, courageous and aspiring women who make the most of each moment, and personify the spirit of toughness and elegance in the world.

With a varied selection of on-trend colors and patterns, a shorter strap and smaller size case, the latest collection from G-Shock is making major strides in the ladies fashion arena. From the earliest hint of dawn to the wee hours of dusk, the selection of 25 colors and 9 styles is more than enough to get any independent woman throughout her day.

As time can be a precious commodity, we aim to save some of yours with these easy styling tips below. Our selection of watches will keep you fashionable and on schedule for all the opportunities, hurdles and notable achievements – however large or small – that you’ll come across each day.

6AM | EARLY MORNING SURF

Starting off in the right mindset can be monumental to how the rest of your day goes. An early morning surf session can do wonders for relaxation, while kick-starting your energy and endorphins for positive vibes here on out. The green tropical print or original camo styles are not only water resistant for hitting the waves, but work perfectly well with a basic one-piece paired with a retro tank, raffia tote and of course, your sick board.

Clockwise from Top.
1. White Rope-Detail Swimsuit. Avenue 32.
2. Custom Surfboard. Deus Ex Machina.
3. Raffia Purse. 1st dibs.
4. Sand Grey Havianas. Cloggs.
5. Crop Tank. Billabong.
6. Original Brown Camo S Series Watch. G-Shock. 

10 AM | GIRLFRIENDS BRUNCH

According to Keith Ferrazzi, the secret to success is to never eat alone. Though there is some truth to that, we believe that gathering over food simply adds to the richness of life itself. It’s important to slow down and take a break before rushing onto the next thing. A brunch with your best girlfriends is the ideal time to catch up, unwind and do just that. Inspired by the fashion of Clueless, Empire Records, and other 90’s cult favorites, we put our own twist to wearing pink (and plaid) on Wednesdays.

Clockwise from Top.
1. Handmade Silver Cross Rosary Necklace. TrueFacet.
2. Ladies Plaid Blazer. Pink Queen.
3. Pink S Series Watch. G-Shock.
4. Dr. Martens Jadon Boots. Solestruck.
5. Tartan Wool Mini by Carven. La Garconne.
6. Pink Fragrance. BCBG MAXAZRIA.
7. Cropped Waffle Knit Jumper. Topshop.

2 PM | ON-AIR INTERVIEWS

Whether it’s for an audition, a live broadcast or new job role, it’s essential to arrive on the dot and look as if you got there with effortless style. Black and white is a huge trend right now, as well as sophisticated 70’s-inspired one-pieces harking to hey-day of the Halston era. We decided to accessorize this one with classy two-toned pumps, clean white accessories and our latest closet staple – the little black watch.

Clockwise from Top.
1. Black S Series Watch. G-Shock.
2. Leather Satchel by Michael Kors. Forzieri.
3. Bow Belt by Lanvin. Farfetch.
4. Black & White Perforated Patent Leather PumpsUnique Vintage.
5. Viola Jumpsuit. John Lewis.
6. Blogger Round Sunglasses. ZeroUV.

8 PM | ROMANTIC DATE NIGHT

They say that a touch of mystery can be one of the most attractive things about a female. We say that there’s nothing more intriguing than a woman who exudes strength and courage while preserving her sense of romance, whimsy and genuine love of life. The solid gold and gold with pink face watches accentuate this sweet lace dress, along with delicate accessories, for a look that will most definitely sweep him away and make him want to come back for more.

Clockwise from Top.
1. Faux Pearl Drop Earrings. The Limited.
2. Skull Box Clutch by Alexander McQueen. Harvey Nichols.
3. Gold Pink Face S Series Watch. G-Shock.
4. Amazonian Butter Lipstick. Tarte Cosmetics.
5. Gladiator Sandals. FWRD.
6. Scalloped Empire Dress by Marchesa Notte. Rent The Runway.

11PM | LATE NIGHT FASHION EVENT

It’s always important to be dressed to the nines at these events – you never know who you’ll run into or what photos will end up on the front page. That said, the Japanese-inspired kimono trend is a fun one to try this season. Tie a thick obi belt around a vintage-looking kimono (we picked out one from Anna Sui) and pair with Japanese sandals and matching accessories. This look would go great with the white or tealwatches, which will keep you on your toes and back home at a less-than-unseemly hour.

Clockwise from Top.
1. Crochet Cropped Top. Tibi.
2. Stepped Hem Bandeau Dress. Nelly.
3. Photo Etch Rose Cuff Bracelet. Betsey Johnson.
4. Teal S Series Watch. G-Shock.
5. Toed Wooden Sandals. Yes Style.
6. Elastic Obi Belt. The Latest Thing.
7. Wool Blend Kimono. Anna Sui.

Interview: Hannah Louise

by Lookbook, featuring Hannah Louise of Hannah LouiseF • March 11, 2016

“Moving to a big city has given me more confidence to wear whatever I want. London probably serves as one of the strongest hubs for fashion and creativity in all of the UK.”

How long did it take for your blog to take off?

I’ve been blogging for over 4 years now — and on Lookbook for even longer! I grew it whilst studying Law at university and focused on it full time upon graduating this past summer.

What were some of the greatest challenges and lessons you’ve learned along the way?

One of the most difficult things about blogging alongside studying or working is time management (I wrote more about this here). 

Also, realizing there is no “secret to success.” The more you put into a blog, the more you will get out of it. First and foremost, make sure you have quality content. Then, make sure to utilize social media to the greatest extent by promoting your posts and engaging your followers (try Twitter chats and uploading your outfit photos to Lookbook with a link to your blog). 

Finally, always network with other bloggers on social media (by commenting on their posts) or in real life.

What are a few tools or apps you can’t live without?

Aside from the obvious ones like Instagram and Twitter, photo editing apps are quite important for me. I tend to use the iPhone photo editing tools to adjust brightness, warmth and more. I will on occasion add a filter using VSCO cam. 

Photo filters aren’t absolutely essential (especially if you’re a good photographer), but they do help out a lot! 

I also use the Notes app for organizing my entire life.

What are you most inspired by?

I mostly feel inspired by the other bloggers I follow, people I see on the street or even just my friends. I’m constantly surrounded by all of this so I rarely struggle to find inspiration. 

If I’m ever feeling very uninspired, I try to actively seek out inspiration by browsing blogs, Instagram, Lookbook, or the work of artists or photographers that I like.

Where are your ideal places to shoot?

I recently moved from Manchester to London and there is a plethora of incredible locations here. I try to shoot somewhere new each time, and collaborating with different photographers really helps when it comes to finding spots. 

Moving to a big city has also given me more confidence to wear whatever I want. There’s a lot of fashion and creativity here, probably more so than anywhere else in the UK.

What is your daily routine?

My days are quite varied. I have to shoot a lot in order to keep the content flowing, so once or twice a week I’ll meet with a photographer or friend, and shoot a few outfits that I have been wearing or am planning to wear. Other days I’ll have meetings, and sometimes I’ll just be at home all day writing things up and editing photos. Being self employed means that I can fit all this around social life plans as well — which is great!

What are your favorite things to do during this time of year?

I hate cold, wet weather, so I try to avoid being outside. I’ll usually go to bars with friends or visit galleries, exhibitions or the cinema. 

Travel-wise, I plan to visit Berlin and Copenhagen later this year, and hopefully somewhere a little further afield too. 

What’s on your iTunes or bookshelf at the moment?

A couple of books I have enjoyed recently are Raymond Carver’s What We Talk About When We Talk About Love and Richard Brautigan’s Revenge of the Lawn.

I also wrote up a post about my favorite music from 2015 here.

What is one invaluable piece of life advice you can leave with us?

One of the most invaluable things I’ve learned, and learned to do well, is balance and prioritize. ‘Work hard play hard’, but also relax hard!

Dapper Style at Menswear Fashion Week New York

Photography by Driely Carter • July 29, 2015

New York can surprisingly be one of the most experimental places when it comes to style. Although city dwellers like to power dress to the nines when it comes to work and professionalism, they also know how to have a lot of fun with it. Blazers are getting longer, stretching down to slightly above-the-knee and getting decked out in all kinds of patterns and colors — pastel rainbow stripes, velvet paisleys and even denim (on denim, of course). 

Although black-on-black will always be a classic fallback, the idea is always being rethought and reconstructed, with unique cut-outs and layering of different materials. This season, we're seeing it paired with crisp reds and various shades of dark blues. Loose, flowing silhouettes are popular on women (think shirt dresses and billowy floral culottes), while smart, fitted layers with a slightly oversized blazer are growing with popularity amongst the men.