Williamsburg, the hub of indie rock, burgeoning art communities and alternative lifestyles, was the city of choice for H&M’s summer collections debut. In accordance to the spirit of the season, they decided to bring some summer sizzle into the city with a camp-themed event, complete with custom flower crowns and bracelets, safari-inspired pieces and even a postcard-writing booth (for the loved ones holding down the fort in civilian life)!
This VIP exclusive shindig was curated and co-hosted by none other than New York’s crimson-haired street style darling Taylor Tomasi Hill. Former creative director of Moda Operandi, Hill is not only known for her razor-sharp curatorial skills in fashion, but has in more recent times, gained a reputation for floral arranging as well. Her stunning creations, courtesy of new venture TTH blooms, gracefully decorated the crowns and wrists of all the lucky guests.
The evening opened with musical entertainment from Synthpop trio LOLAWOLF and an appearance by the multi-talented Zoe Kravitz (daughter of Lenny Kravitz). The collaborative brand also had the privilege of partnering with clean water advocate Riverkeeper for the event, keeping clean water flowing – inside and outside – of our local campgrounds!
Get a sneak peek into one of H&M’s first summer parties in this exclusive video clip (and insider snapshots) below:
Café de La Esquina in Brooklyn was the gathering place for Thursday’s event.
DJ Mia Moretti spinning on the tables.
H&M’s summer collection, which includes a new campaign with Ashley Benson of Pretty Little Liars, is full of youthful, feminine and edgy pieces. The menswear line incorporates timeless, patriotic weekend-wear with blues, reds and neutrals, while the women’s line features nautical themes and stripes, as well as bold graphic tees and pops of color on muted palettes.
Colorful essentials displayed at the H&M General Store.
A selection of artistic postcards laid out for each of the guests to send out.
H&M’s latest summer issue.
Camp wouldn’t be what it is without some friendly competition!
Delicious fried appetizers for early bird partygoers.
Cool dessert offerings for guests to chill out in the summer heat, plus miniature s’more pies as camp-appropriate fireside treats!
Custom flower crowns from TTH Blooms.
H&M’s summer sizzle flower girls.
Blooming wristlets!
Mega-stylish party guests.
The hip and beautiful DJ Mia Moretti (flower crowns aren’t just for girls)!
H&M’s sizzlin’ photo booth! Click the image above to view more photos and see what partygoers wore to the event.