by LOOKBOOK, featuring Driely Carter • April 7, 2015

The marriage of fashion and tech is one of the hottest topics on the scene right now and this year’s SXSW (South by South West) Festival has taken it head on with SXStyle, amongst other discussions exploring the ties between fashion, art, culture and technology.

Meanwhile, the streets of Austin are getting a unique blend of style-goers coming from all walks of life – media, entertainment, music, fashion and yes, even technology. The resulting concoction has a slightly different vibe than your traditional music festival. This crowd may be fronting a mix of free spirited, casual-chic and southern boho looks but make no mistake about their creative foci – their minds are thirsty for innovation and their souls may contain just the right amount of drive to make a pretty significant impact on the world.

Behold the power of creativity and get inspired by this year’s SXSW fashion trends, captured by street style photographer Driely Carter.