BS Business Administration, University of Southern California
Focus: Entrepreneurship and Global Strategy, 2008
International Finalist, Business Case Team, 2006
National Silver and Bronze Medalist, Speech and Parliamentary Debate, 2005
JV and Varsity Coxswain, Rowing Team, 2003 — 2005
Branding Consultant, Freelance
January 2015 — Current
Provided business and branding consulting for strategic evaluation, short and long-term marketing strategies, contract terms, offers, competitive pricing, naming and client relationships to Matrix Models, LLC and Quench Staffing.
Casted and directed social influencers for branded campaigns including Suzy Cameron’s Reformation Line Launch Party (in collaboration with Red Carpet Green Dress), Global Green Pre-Oscar Party, Lux & Eco, Matrix Models, LLC and Quench Staffing.
Editor-in-Chief, Lookbook
March 2014 — Current
Spearheaded Lookbook’s first digital editorial initiative, from vision to reality.
Ideated and implemented influencer and editorial brand campaigns with Warner Bros., Tiffany & Co., Coach, H&M, Levi’s, Toni & Guy and more.
Developed and managed international community of contributors, drawing over 100k unique visitors to blog per month and doubling Instagram following to over 1m.
Coordinated with photographers, videographers, graphic designers, writers, developers and UX designers to rebrand digital content and provide high-quality editorial coverage.
Provided creative direction and storytelling services for the travel and lifestyle industries, fashion weeks, trade shows, festivals and other culturally and artistically relevant events.
Event Coordinator, Freelance
July 2012 — February 2014
Spearheaded Aosa Image Holiday Trunk Show and Concert, bringing in highest daily sales revenue for the year.
Provided branding, creative direction and media coverage services for Freedom & Fashion, Gallant Suits, All Saints’ Not For Sale Polo Party, Fashion Night Out, LA Design Week, and EVFA Gallery.
Development Assistant, USC School of Public Policy
June 2008 — June 2012
Cultivated relationships with discerning, high profile donors and clientele, including offices of Max Azria, Alex Dillard, Rick Caruso and Robert Price.
Rebranded design, layout and presentation of tribute books, videos, multimedia and digital content, and revamped stewardship program, resulting in $3m ROI.
Raised over $50m for Price School in one year with a 6-person development team.
Supervised administrative assistants, work-study students, temps and volunteer staff on regular basis.
Provided event assistance for Max Azria’s Summer Social, Reagan Centennial at Reagan Library, Price School Naming Celebration and other major gift fundraising events.
Public Relations Assistant, Ruder Finn Communications
February 2008 — June 2008
Assisted in brand management for Bank of America’s Museum on Us nationwide campaign towards college and youth demographic.
Provided media outreach for BCAM’s Grand Opening event, NHM First Fridays series with Kid Sister and A-Trak, LACMA and all major LA arts and culture institutions.
Donor Relations and Special Events Assistant, Dream Foundation
March 2008 — June 2008
Assisted in publicity efforts for Dream Foundation gala at Grammy Award winner Diane Warren’s home.
Public Relations Manager, Chase Edler Foundation Africa Dream Project
January 2008 — May 2008
Received Click for Change award for most innovative use of film, digital and social media at an NGO.
Managed creative direction, marketing, branding and publicity for interactive Experience Kibera event.
Special Events Assistant, Swellegant Events
May 2007 — December 2007
Provided event assistance for Laura Baden’s Runway to Success Thank You at Oakley Headquarters.
Student Filmmaker Program, Cannes Film Festival, American Pavilion — AMPAV
April 2006 — May 2006
Assisted in media production and trading for producers, publicists, agents and studio executives.
Student Producer, Trojan Vision
September 2005 — December 2005
Developed script protocol and set design for to advance programming quality and improve ratings.
Trained and coached incoming producers and talent in new processes.
Collected and evaluated feedback data to improve episode content and viewership.
Fashion Ambassador Program, Nordstrom
August 2001 — August 2002
Assisted with coordination of runway shows, concerts and celebrity events.
Participated in trend forecasting meetings to brainstorm and implement promotional campaigns.
Evaluated store product execution and customer feedback through data and in-person surveys.
Notable International Travels
France, Italy, UK, Taiwan, Japan, Colombia, Guatemala, Bahamas, Panama, Canada, Mexico