BS Business Administration, University of Southern California
Focus: Entrepreneurship and Global Strategy, 2008
International Finalist, Business Case Team, 2006
National Silver and Bronze Medalist, Speech and Parliamentary Debate, 2005
JV and Varsity Coxswain, Rowing Team, 2003 — 2005
Branding Consultant, Freelance
January 2015 — Current
Provide business and branding consulting for Afavre Group, Matrix Models, LLC, Quench Staffing.
Cast and direct social influencers for multiple branded campaigns.
Editor-in-Chief, Lookbook
March 2014 — Current
Spearheaded Lookbook’s first digital editorial initiative.
Ideated and implemented influencer and editorial brand campaigns.
Developed and managed international community of contributors, drawing over 100k UVM and doubling Instagram following to over 1m.
Coordinated with photographers, videographers, graphic designers, writers, developers and UX designers to rebrand digital content.
Provided creative direction and storytelling services for fashion week, music festivals and other travel and lifestyle related events.
Event Coordinator, Freelance
July 2012 — February 2014
Provided branding, creative direction and media coverage services for Freedom & Fashion.
Coordinated Aosa Image Holiday Trunk Show and Concert, bringing in highest daily sales revenue for the year.
Development Assistant, USC School of Public Policy
June 2008 — June 2012
Worked with 6-person development team to raise over $50m for the Price School.
Supervised administrative assistants, work-study students, temps and volunteer staff.
Cultivated relationships with discerning, high profile donors and clientele, including Max Azria, Alex Dillard, Rick Caruso and Robert Price.
Rebranded design, layout and presentation of tribute books, videos, multimedia and digital content for stewardship program, resulting in $3m ROI.
Public Relations Assistant, Ruder Finn Communications
February 2008 — June 2008
Assisted in brand management for Bank of America’s Museum on Us nationwide campaign.
Provided media outreach for LACMA, BCAM’s Grand Opening event, NHM First Fridays series with Kid Sister and A-Trak.
Donor Relations and Special Events Assistant, Dream Foundation
March 2008 — June 2008
Assisted in publicity efforts for Dream Foundation gala at Grammy Award winner Diane Warren’s home.
Public Relations Manager, Chase Edler Foundation Africa Dream Project
January 2008 — May 2008
Received Click for Change award for most innovative use of film, digital and social media at an NGO.
Managed creative direction, marketing, branding and publicity for interactive Experience Kibera event.
Special Events Assistant, Swellegant Events
May 2007 — December 2007
Provided event assistance for Laura Baden’s Runway to Success Thank You at Oakley Headquarters.
Student Filmmaker Program, Cannes Film Festival, American Pavilion — AMPAV
April 2006 — May 2006
Assisted in media production and trading for producers, publicists, agents and studio executives.
Student Producer, Trojan Vision
September 2005 — December 2005
Trained and coached incoming producers and talent in new processes.
Collected and evaluated feedback data to improve episode content and viewership.
Developed script protocol and set design for to advance programming quality and improve ratings.
Fashion Ambassador Program, Nordstrom
August 2001 — August 2002
Assisted with coordination of runway shows, concerts and celebrity events.
Participated in trend forecasting meetings to brainstorm and implement promotional campaigns.